inc. turning leftover event materials into donations

inc. entrepreneurs, Chantal Kerr-Sheppard, and Carina Jandt from Event Cycle are working to turn ‘one man’s trash into another man’s treasure’ by repurposing and donating useful items, no longer needed by UK events, to charities, community groups and social enterprises.

Event Cycle is part of inc, our social incubator, part of our drive to develop innovative and sustainable ways to drive change across our communities.

Event Cycle was set up mid-pandemic when both were made redundant from jobs in the events industry. With their knowledge of the variety of items leftover at the end of events, Event Cycle collects materials which would otherwise go into waste or recycling streams and places them with charitable and social causes and on occasion back into the event industry as well. Items such as white goods, stationery, wood, carpet, and furniture are being redirected to organisations in need across the UK.

The initiative benefits these causes by providing products for free that would have been bought, saving money that can be used for their communities and charitable programmes instead.

“Event Cycle tackles the problem of sustainability in one industry and creates a positive, social impact in another by keeping materials in use and out of landfill. Marrying sustainability with social impact is the perfect partnership and we’re really excited to be part of inc.” said Chantal.

Event Cycle will be supporting our work around sustainability and volunteering.

Through our Aster Foundation volunteer programme, Aster VIP we volunteer around 450 days every year. Working with charities, community partners and social businesses such as Event Cycle, the Foundation will be investing at least 4,000 days into local communities by 2030.