Do you want to change the world?


Social innovation, community and collaboration is at the heart of everything we do. That’s why we created our social incubator, inc.

inc. is part of our drive to develop innovative and sustainable ways to drive change across our communities, to invest in their future through a range of initiatives that improve life chances and remove barriers.

With 21 offers of support, our 20/21 cohort are changing the world.


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Our programme

Our unique programme draws on the benefits, resources and expertise of a highly successful and established social organisation and its people:

  • A strong core syllabus covering all areas of business, development, growth and ethics
  • Personal and team development through psychometric profiling and DISC, to help you improve productivity, teamwork and communication
  • Mentoring and coaching to support personal growth from successful social entrepreneurs who know your journey
  • Offices/ digital spaces offering shared workspaces for you to work with others
  • Access to funding and investment
  • Opportunities to gain insight to shape your business through pilot projects within Aster communities
  • Access to our diverse 100,000 customers to help develop your ideas
  • Expert advice and support from the inc. team
  • An entrepreneurial community of peers to collaborate with and provide support
  • Alignment to the Aster Group brand
  • Access to Aster partners and networks
  • Promotion of your social business through communication channels
  • Mental wellness support keeping you happy, healthy and resilient.

“inc. has provided us with actionable insights into the development of Padlock through expert-led workshops, market-leading mentoring and a vast community of bespoke support that has accelerated our progress as a social business.” Eoin Heffernan, founder of Padlock

Inc has the creativity factor. I genuinely feel supported.

Arinola Araba, founder of bMoneywize

Why inc.?

I cannot thank inc. enough for all the support they have given me to develop my social business. The personal support that is offer through this program, is what set it apart from other incubators I have been a part of.

Dhivya Venkatachalam

Coming January 2022


inc.ademy builds people to change the world and is aimed at Aster customers at an early stage idea or vision to make a difference across our communities and further.

It’s for for budding social entrepreneurs at either idea/concept or the early start up stage of their journey from 0 to year one of your business. If that's you we'd love to hear from you.

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Being part of the inc. programme has given me access to the resources and support of a much larger organisation and that brings with it experience and opportunities to collaborate. Learning through the syllabus helps me to understand where I can make improvements while also acting as a partner along the journey.

Stevie Mitchell, founder of CDUK


inc. success stories

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We feel incredibly privileged to be a part of the inc. story. We love the fact that they truly believe in helping sustainable businesses 'for good' become successful. The support network and programme content cannot be faulted. I would strongly recommend any social enterprise to consider this programme to accelerate their growth.

Dan Willis, founder of Well Good


Our inc. alumni network help our social entrepreneurs to translate and apply the learning from the inc. syllabus to their business.

Owning and running your own business is like a mental rollercoaster ride; Empowering highs and disheartening lows. Being part of inc. allows each of us to celebrate those highs and support those lows together. I gain so much from our weekly huddles and 1:2:1s.

Kirsty, Well Cool Clothing