Our Marketing Officer, Gemma Robinson, shares her experience at The Goldings show home launch, as well as her family trip to Newquay.


Fancy the beach-life?

How many employers give you the opportunity to spend the day with the family in beautiful Cornwall? Aster. That’s who. I am part of the awesome marketing team working evening and weekends. I’m lucky in the fact as long as I have Wi-fi and my laptop I can work anywhere; giving me total flexibility and freedom.

So having been asked to help our Sales Negotiator, Jody, at the opening of our show home in Newquay, I decided to travel down a day earlier (avoiding the Bank Holiday traffic!) and make the most of this gorgeous part of the South West by spending the day by the beach with my family.

Wow! I can see why people fall in love with Newquay and want to live in Cornwall. I myself could quite easily be converted into a surfer chick and live the beach life. The beaches are stunning, the sea is blue, it really felt like I was somewhere in the Med as I lay on the beach and went body boarding with our little girl.

As the sun started to set I found myself sat on the decking of our villa watching the Newquay sunset whilst talking to customers online about shared ownership via Live Chat on our website – doing what I love, helping people find their dream home at a time that’s convenient for them.

On the morning of the show home open day, I looked outside the villa window and I was greeted by a completely different kind of view, no more sun – but grey skies and LOTS of rain; still beautiful I will add, the waves crashing against the headland.

I set off to the show home making a quick pit stop at the local supermarket to pick up a doormat for the new show home – with the rain pelting down it was essential to help keep those lovely cream show home carpets looking fresh!

Driving up towards the show home I could see lots of flags and signage to help guide people towards us, but luckily it’s very easy to find and in a great location. Lots of amenities nearby including the beautiful Fistral beach only minutes away.

The day was a busy one from the minute we opened the door to the last customers leaving. Lots of excited people looking to start their shared ownership journey and get a ‘feel’ of what their home with Aster could look like. The show home is a great example, as it’s such a spacious new home, people were surprised by how much storage and accommodation our homes have. Lots of smiles from LOTS of people!

The day was spent discussing how shared ownership works, and explaining to the people who came through the door that it’s not only for first time buyers; so many other people are eligible. What surprised people the most was the fact you can buy with a 5% deposit on the share that you purchase, not the full value of the house. This makes their deposits so much easier to get together.

Jody and I were there to take contact details and register visitor’s details on our database and give them the time and freedom to explore the show home at their own pace, no pushy sales tactics here. We also had a 3 bedroom property available a few doors up the road, so people could see how the layouts differed.

The day flew, and we didn’t stop from 10am-3pm, with a constant flow of visitors. Lots of questions were answered and emails sent explaining how people could make the next steps in reserving one of our new homes. Two super excited people even reserved on the day, realising just how simple and beneficial shared ownership was!

Amy Nettleton, our Sales & Marketing Director also popped in during our open day and brought us a much needed yummy lunch parcel and drinks as we hadn’t had time to stop; it had been so busy. Amy was also on hand to answer questions from people on the day – Thanks Amy J

All in all a very successful fun day and my first show home launch with Aster – I can honestly say I can’t wait for the next one! I felt proud to showcase our show home to the public and be there to help people find their dream home in Newquay.

Don’t worry if you missed out on the open day, visit our website to find out further details on our homes available and get in touch to discuss our properties or how shared ownership works – https://www.aster.co.uk/sales/developments/cornwall/the-goldings-newquay

Thanks for reading!