So that we can continue building more new homes, we have to protect the long-term interests of our business. Creating an innovative and efficient work culture helps us do this.

We are committed to reducing our operating costs and working smarter through initiatives like our business efficiency programme, lean reviews across our business and other performance improvement initiatives. Our people are also encouraged to identify savings, waste, and new ways of working and we have an innovation fund which helps better business practices into the workplace.

Encouraging innovation and great ideas

One way we improve our business is by actively engaging our employees by tapping their brains for suggestions.

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Find out more about our pledges


We will keep our impact on the environment to a minimum and make decisions today that make sense for the future.

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There are three strands to our People pledge - our colleagues, our suppliers and our customers.

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We will build as many new homes as we can and support rural communities.

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